As I mentioned I was finally able to get a pair of the Olympic red mittens today at the downtown Bay Store.
When the Bay won the rights to be the official clothing sponsor for the Games away from Roots there were lots of skeptics who didn't think they would be able to match the success of the Roots merchandise from the last couple of winter games.
Looks like the skeptics are wrong.
As part of its commitment to the Games the Bay made a $4 million pledge to help Canadian athletes come to the Games here in Vancouver by donating $4.00 per pair of gloves to the Games. Quick math will tell you that they would need to sell one million pairs to reach that commitment - to date they have sold about 600,00 and most of the Bay and Zellers stores can't keep the adult sizes in stock. Another shipment of one million pairs is on ordered and is starting to arrive. Judging by the panic buying today they better order several million more because the Christmas rush is just getting started.
The popularity of the mitts appears to be across the country as the Vancouver Bay store has been getting calls from other Bay stores to see if they have any to spare.
More later - heading out for a coffee or beer with a friend.
Cheers
D
No comments:
Post a Comment